Ivar’s Superbowl ad – only .5 seconds…
Ivar’s is a famous clamchowder house in Seattle. For the Superbowl this year, they bought one half-second ad (yep, .5 seconds) as a local TV buy in Seattle.
I thought it was a pretty interesting idea since it got them some press and definitely spread word of mouth. Plus, they might have made a “subliminal” impact on potential customers – Clockwork Orange style!
I think it would have been even more interesting if Ivar’s had bought 60 of the .5 second ads as part of a branding campaign… do you think it would have impacted their business results? Do you think it would have been more effective than one 30 second ad?
Check out the campaign below:
[youtube=http://www.youtube.com/watch?v=iyDkYHpteTI&hl=en&fs=1&hl=en]
Technorati Tags: Ivar’s,Ivar’s Superbowl ad
Takes more than 5 seconds to have a good bowl of clams.
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