Below is an article from Advertising Age about how MTV is shifting its online advertising sales strategy from one focused on its growing number of vertical properties to one which focuses on target "psychographic personas". I think that this makes sense for MTV since it will help them to alleviate their siloed approach to ad…
Windows Live Spaces just got reviewed for the second time by PC Magazine and it came through with a 4/5 rating. That is pretty good I have to say. The writer definitely does a good job of highlighting the product strengths and makes some interesting suggestions for improving the product. Feedback always welcome! As…
After looking for the last month, I finally found a place to live. Now hopefully people wont harass me about not having a place. The apartment meets all of my criteria (and more) with the exception of having a balcony. It is enormous (1250 sq. ft.), has amazing views of the water and the space needle, and…
As I have started adding more and more blog feeds to my Live.com page, it is clear that there are many different strategies in writing blogs. One strategy is to write long descriptions or analyses of products/websites/news articles. Another strategy is to write short blurbs which talk a little bit about the product/website/news article and then…
A friend of mine forwarded a video clip on to me this evening. It is a "classic" Bo Jackson run from the Super Nintendo version of Tecmo Bowl. For those of you that didnt play Super Tecmo Bowl, Bo Jackson was almost unstoppable due to the speed that the video game designers gave him. Too…
Tonight I took three great pictures which I wanted to send to my friends. My Treo 650 would not let me send them though because I was "out of memory". I havent downloaded a single program on my machine with the exception of Avantgo 14 months ago and I still ran out of space. …
The fact that NBC is creating online content for consumers to view when they cant get access to it on the TV will definitely be a differentiator for NBC. NBC is taking advantage of its network and core competencies to create a diffentiated value proposition for consumers and advertisers. In addition, they charge money for the premium service. MONEY. …
Two of my friends went to Malawi this summer as part of a volunteer program. The program was focused on treating Malawian people for various dental problems as well as promote proper hygiene and give out free samples. I just got a cool card from them thanking me for my support. The card was…
The following article talks about how behavioral targeting works to capture consumer attention as they are casually surfing the internet. Over the past three years I have been talking about the benefits of behavioral targeting and it is great to see that people are finally seeing and writing about the results! From my past experience,…
I just read this article about Microsoft’s new FlexGo program aimed at providing "pay as you go" access to computers. It appears to be a way to combat the irregularity of income streams in emerging markets. http://seattlepi.nwsource.com/business/271040_msftflex22.html?source=mypi It is an interesting departure from the Open Source initiative that MIT’s Nicholas Negroponte has started. His…